Hosting
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The case for internal vs external hostingMost organisations make the decision to partner with an external organisation to host their website and email accounts. Hosting your services within your business are not justified for most organisations when you factor the cost of buying and manging complex, expensive server hardware, software, fast broadband connections, the need to upgrade equipment, monitor the hosting 24/7 and allocating resources to manage the infrastructure. Costs start in the thousands of dollars a year, compared to hundreds of dollars a year for external hosting. |
Website Development
We do not believe in mass-produced, ill-fitting websites. As a boutique service, we offer excellent consulting advice to determine the type of site you need.
Citipro specialises in accessible and affordable website development. We start our web development process by looking at and understanding your business, your goals and your target audience. A Project Manager is then allocated to then pland and design your website.
When we build a website, we consider the site's architecture, features and content, as well as the graphic design. Poor information architecture can make obtaining information frustrating and time-consuming, and ultimately causes viewers to give up on a site. Our websites are designed to be expandable as your business grows.
Web design and branding
Well designed graphics are an important factor for a successful website. Your logo, corporate identity and website should work together to “brand” your business. Branding should form part of your marketing strategy to get people to easily remember your products or services over your competitors. Our designers give special consideration to branding when designing your website and offer professional, stylish, high quality and unique graphic design, that will create or enhance your business’s brand. Depending on your budget we will recommend and provide services to assist you with your branding strategies to allow people to better identify you and trust you more than your competition. These services include:
- Marketing
- Business name registration
- Domain name registration
- Trademark registration
- Logo design
- Graphic design
- Still Photography
- Video Photography
- Copy writing (writing information) about your business, products and services
Content Management Systems
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CMS stands for Content Management System. It allows you to add, edit and delete content and structure on your website without the need for technical website development skills or programming knowledge. Staff members, with basic computer skills that can use word processing software such as Microsoft Word, can easily be trained to update a website or a section of a website using the CMS. It has become very popular in recent years as it allows organisations to keep the content on their websites up to date without having to rely on techincal staff or web developers for every change that they make. We design most of our sites using a CMS which is tailored to suit your needs and budget. |
E-Commerce & selling online
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When you are ready to sell online, there are a lot of considerations to make. It is important that you partner with the right company to help you to achieve your goals. Citipro will tailor a solution for your business to suit your business model and your budget. We will create a secure, online store that reflects the needs of your business with our e-commerce web design solutions. Our e-Commerce solutions allow you to sell your products and services to millions of your potential customers 24 hours a day, seven days a week, 365 days a year, anywhere in the world. |
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Internet Marketing & Advertising
- Newsletter Marketing
- Social Networking Strategies
- Search Engine Optimisation
- Search Engine Marketing
- Blogging, News & Articles
- Internet Advertising
- Website Statistics
Website Development Strategy
Establishing your website objective
The key question you should be asking yourself when developing a website is "Why do I want a website?".
Having an online presence is no longer a business objective for developing a website. This should be a given. The first place people generally go to, to learn about a businesses is online.
The most typical objectives of a website are to:
- market your brand
- create leads by driving traffic to your website.
- make your business available and sell online.
- to provide information
- to automate business processes
- engage customers.
Once you have decided the real purpose of your site, then many other aspects will flow from the key question:
- What will your website do?
- Who is your target audience?
- How will you attract your target audience?
- How will you "convert" a visitor once they visit your site to do business or to otherwise interact with your business?
- How will you keep bringing back previous visitors?
Your competition
By the time you develop your website, chances are that there is already someone competing for your target market.
- Who is your competition?
- What are your competitors doing to reach your target audience?
- How successful are your competitors with their website strategy?
- How can you improve your website strategy better over the competitions?
In answering these questions it is important to find the right "partner" to not only help you develop your website, but to be able to help develop your strategy in achieving your website goals. Contact our team and speak to a website strategist to help develop your strategy.