An electronic newsletter (or e-Newsletter) combines the consistency and benefits of traditional newsletters with the interactivity and effectiveness of the Internet and offers some tremendous benefits.

Companies spend a lot of money developing websites but never actually generate revenues from the site. Often these site are nothing more than expensive electronic brochures.

Difference between text and html e-Newsletters

A text e-Newsletter contains only simple text – just the facts and nothing but the facts. Text e-Newsletters can contain links to other web pages and used to be a preferred method of sending information as it kept files sizes low. 

Html (Hypertext Markup Language) is the term used for the codes that make a web page look like it does. Html e-Newsletters can be media-rich in content and can contain colors, graphics, animation, sound, pictures, etc. just like a page from a web site. WIth broadband access being more common it is a more commonly form for sending e-Newsletters

An electronic newsletter (or e-Newsletter) combines the consistency and benefits of traditional newsletters with the interactivity and effectiveness of the Internet and offers some tremendous benefits.

Companies spend a lot of money developing websites but never actually generate revenues from the site. Often these site are nothing more than expensive electronic brochures.

e-Newsletter subscriptions are a good way to keep visitors returning to your site. Bygetting your visitors' e-mail addresses and the permission to contact them regularly via e-mail, you can a effective marketing campaign that is far more effective than other marketing vehicles. Without the high costs of paper, ink and postage, e-newsletters cost just a fraction of print. The ability to put a bright, colourful, professional and consistent message out to your prospects and customers on a regular basis provides positive top-of-mind positioning.

To really impress your customers you can also place video clips into the newsletter to create a multimedia newsletter that stands out ahead of the competition.

The ability to include links to other web pages on your site gives your readers a chance to find out more about any subject that piques their interest.

Encourage your readers to pass the newsletter along to other interested friends and colleagues and you expand your readership - more people to talk to every month! It's as easy as forwarding an e-mail.

Since e-newsletters are sent out via e-mail, you can track deliveries, opens, articles read and other important information. Find out how popular your newsletter is and which articles are generating the most interest.

You can place a form on your newsletter to allow readers to buy a product or service right off the newsletter itself! Or, include special offers or coupons that your customers can use for their next purchase.