Home  Internet What is SEO?
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SEO is an acronym for Search Engine Optimization. It describes the techniques used to enhance a webpage's search engine ranking. The goal of SEO is to get listed on targeted keyword searches, increasing the site's SE originated traffic.
SE is an acronym for Search Engine
Most of Google's search algorithm is not available to the general public. This is done to prevent SE spamming (getting a webpage a higher rank than it deserves by keyword stuffing, link farms, and other similar procedures). Most of Google aimed SEO is based on guesswork which in turn is based on past experience.
What we do know about Google is that it tries to get as 'human' as it can. This means the SE tries to evaluate content using many different parameters, in order to determine if a page is relevant for users conducting a specific search.
For example, if an user searches "web templates", a large human-written article on a well known website gets a higher position in results, while a page containing "web templates" searchphrase 100 times on an obscure website will rank very low. Actually, Google may ban a site for unfair techniques, so the second page in our example may not show up in results at all(because keyword stuffing is not tricking SEs today as it used to in the 90s).
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