Maintaining and updating your site is important to keep the content fresh and everything working as it should. It is inevitable that some aspects of the website will need to change to accommodate changes in both your business as well as your customers needs. The changes required for a website can be divided into the following 3 categories:

1. Changes in content

A website's content needs to be alive, current, and accurate, with fresh information, current and prospective clients will have a reason to return to the site time and time again. News releases, old commentaries, product and price information, outdated information and copyright dates must be changed or archived. As your contact and employee information changes over time, those changes must be reflected on the site as well.

2. Improve website effectiveness

Routine maintenance is crucial to your site's effectiveness. Creating and managing an effective website is similar to creating and managing an effective customer relationship. Both require ongoing maintenance and supervision.

Once the site has been on the web for a period of time you will also get an idea as to how well it is performing in regard to the original purpose and can make changes to better serve target profile and your business image requirements. By monitoring customer inquiries and feedback, considering employee suggestions based on there dealings with customers you can update and make changes to your website to improve customer relations.

3. Changes in technology

Technology is changing at a rapid rate. A site begins to look and act old without scheduled updating and regular maintenance. Most websites that were designed 3 years ago will lack the technology, style & features found on modern websites such as interactivity, multimedia, quicker downloading using better compression technologies.

Keeping your site content fresh and functional is the key to acquiring repeat visitors 

How do you keep your website up to date ?

Content Management System 

We develop Web site tools to enable our clients to update content and keep current general content or specific information such as pricing, news, new product or service information, upcoming events etc. These tools allow our clients to access their website using secure password access to update information as often as they like, without affecting the structure of the website.

Unless a website has a Content Management System (CMS) it is incomplete without a maintenance plan to accommodate future changes, additions and the growth of your business.

If you do not need to update your website regularly then a cheaper alternative would be to allow us to do scheduled or ad hoc updates for you through our Website Maintenance Program. Maintenance programs allow for updates of your website either on a regular basis or as the need arises. The program is suited for additions, changes or alterations required every 6 months or every year.

The majority of small to medium businesses today do not have the technical expertise to create, maintain, and manage their own Website. Unfortunately, with the average development, design, and maintenance fees exceeding $100 per hour, most small businesses also feel overwhelmed when presented with the prospect of outsourcing.

Citipro can relieve your burden of maintaining a website to keep it looking fresh and working efficiently. We have the skills and experience to update established websites and to redesign websites to improve their visibility and effectiveness.

We are committed to providing cost-effective, high quality website design and marketing services to increase your business' sales, presence and visibility on the Internet.